TWO DDB NZ PRINT ADS HAVE gained automatic entry to Australia’s Caxton Awards after taking out the April/May Could Be A Caxton comp.



The winner was a NZ Deaf Foundation ad (creatives David Brady & Joe Hawkins) featuring a chainsaw graphic. “It’s a lovely, simple visual idea with clean, look-at-me art direction,” said the judge, former Clemenger Melbourne chairman Ron Mather (although he faulted it for “too much copy”).



Runner-up was a long-copy ad for Sky TV’s Arts Channel. “Really nicely written – but slightly try-hard art direction,” Mather said.





Both ads earlier featured in AdMedia’s What’s New showcase, where the Arts Channel work was named Ad of the Month.