OMD has appointed its first head of technology – Nivin Sewpershad, who brings four years’ experience as ad operations manager at OMD Digital and interactive manager at Ponsonby-based agency Marker.





“This appointment narrows the gap between traditional and digital media strategy,” says OMD Auckland md Chris Riley. “It enables the agency to progress the integration of the current media landscape via technology platforms. Using technology as a driving force behind strategic media direction may be unfamiliar to the NZ market, however it’s an international trend.”



Sewpershad says it’s essential that strategy is driven from a holistic perspective, considering the best of digital and traditional media ideas, and how technology can be used to optimise results.



“The technology space has no limits – and that’s where we’re headed.”