KIWIS ARE RAPIDLY INCREASING their participation in social media, is the predictable finding from Nielsen’s 2010 Social Media Report, released Monday. Content sharing is the most popular activity.



The report found that 81% of internet users sent or shared a photo in the past year, 75% posted photos online, and 73% sent or shared a link. The biggest increases were reading wikis (up 26 percentage points), updating and creating social networking profiles (up 16 percentage points).




And 42% interact with companies via social networking sites, and 44% have published opinions about products, services and brands; while 73% have read other consumers’ product opinions online.



Facebook was the most popular site, followed by YouTube, Wikipedia, Bebo, OldFriends, MySpace, Yahoo!Answers, Twitter, Flickr, Yahoo!Groups, Blogger/Blogspot, Friends Reunited, Photobucket, and Linkedin.




Email ed@fastline.co.nz for a copy of the full report, including graphs.