DDB TEAM JAMES TUCKER & Simon Vicars took out the $10,000 cash main prize for the 2010 Newspaper Ad of the Year in Auckland last week. The winning ad, Mark Rothko, was one of a series of newspaper ads promoting subscriptions to Sky TV’s Arts Channel.



“The judges unanimously agreed the campaign idea was striking and beautifully written,” said NAB gm Robert Munro.



During the show, a full-page press ad announcing the winner was produced live and despatched from the venue to appear the next morning in the NZ Herald, Dominion-Post, The Press and ODT.



The $500 Ad Student’s Newspaper Ad Competition (sponsored by the Herald) was won by Edward Knowles & Charles Twaddle from The Ad School, and the $250 48 Hour Bonus Brief was won by Jonathan Fox & Jack Delmonte, also from The Ad School.



Special Group handled advertising for the show; the judges were Rebecca Carrasco (Mojo), James Mok (DraftFCB), Levi Slavin (Colenso), Angus Wardlaw (Saatchi) and the chairman was Chuck Porter (Crispin Porter + Bogusky). Watch Porter’s video (which screened on awards night) here ...