DDB NZ ROSE ABOVE THE TROUBLED Adfest 2010 to take out one of the top prizes – the Grande 360 Lotus for Moro 4th Best in the 360 Lotus category.



4th Best was inspired by a global survey that ranked Auckland as the world’s 4th most liveable city. “Using typical NZ humour, DDB built a campaign around the number 4,” said Cyber jury president Brett Mitchell, digital director at Droga5 Sydney.



“The New National Animal idea [a close runner-up to 4th Best] was possibly stronger, but from a 360 perspective, Moro just had more spokes in the wheel and a whole lot more elements to the campaign, and it won on that basis. I think the jury made the right call.”



The riots in Bangkok earlier in the year had forced the cancellation of the Adfest festival, but voting went ahead in Tokyo, courtesy of the Japan Advertising Federation. Results with an NZ connection were ...




Directing

Bronze: Sweet Shop Auckland Pure Blonde 'Dove Love'.

Finalist: Curious, Goodoil Sydney, Film Construction Sydney, Flying Fish NZ.



Editing

Silver: Curious Auckland, TAC 'The Ride'.



Cinematography

Silver: Sweet Shop Auckland, Fresh’n’Fruity Wrecking Balls.



Animation

Bronze: Sweet Shop Auckland, Toyota Prius Harmony.



Public/Private Services Campaign

Finalist: Whybin\TBWA Auckland, 2degrees Mobile launch.



Communication Media

Silver: DDB, MySky HDi Que Sera Sera.



Communication Media Campaign

Bronze: DDB, Sky.


Full details at www.adfest.com.



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