Y&R BRANDS IS ABOUT TO LAUNCH full-service digital agency VML into the NZ market, where it will be known as VML@Y&R.



“We are negotiating with prospects in NZ, and expect to have the operation up and running within a couple of months,” says the Melbourne-based ceo of Y&R Brands Russel Howcroft.



VML@Y&R has established 11 offices worldwide since it was formed last year, and will open a further eight offices over the next year, including Australia, where it will operate with George Patterson Y&R.



VML joined WPP in 2001 and has operated independently as a Y&R agency since 2006. In 2009, it became Y&R’s global digital partner.