SAATCHI & SAATCHI HAS LAUNCHED another chilling campaign for Women’s Refuge, highlighting the realities for women living in fear of psychological or physical violence in the home.





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Women’s Refuge has been a Saatchi pro-bono client for 10 years. The campaign includes a TVC, print and Adshel executions and an online viral game.



Agency: Saatchi & Saatchi

Client Company: Women's Refuge

Client contact: Janet Bagshaw

Brand/product: 2010 Annual Appeal

Creative/Account team: Executive Creative Director: Dylan Harrison, Associate Creative Director: Scott Henderson. Strategic Planner: Sarah Hodgetts, Group Account Director: Dawn Marrs, Account Manager: Claire Dooney

Media strategist: Starcom

Writers: Scott Henderson, Tony Haigh, Phoebe Smith

Art direction: Scott Henderson, Tony Haigh, Samantha Jukes

ELECTRONIC

Agency producer: Anna Kennedy

Production company: Flying Start Pictures

Producer: Peter Mayo

Director: Miles Murphy

Post production online: Toybox

Editor: Jonathan Venz

Soundtrack: Paul Stent (Marmalade Audio)

Music: Jeremy Cullen

PRINT

Photography: Steven Boniface

Photography (web): Matt Grace

Retouching: Isaac Nana

Digital: Touchcast/Next