It appears (surprise, surprise) that Josh&Jamie were taking the piss out of us with their press release earlier today announcing they'd bought Assignment Group (see story below).



This seemed to be too good to be true - and it was.



The reality is the exact opposite - Assignment Group has bought J&J. The ad media were sucked in by a rather clever, oddly accurate, press release.



Looking back, it's clear that while J&J scored some good business wins and had creative firepower, they needed more business nous and, probably, capital, to maintain the momentum



Now the industry must deal with an entirely new beast in the market, the New
Assignment - Josh Lancaster, Jamie Hitchcock, Peter Culinane, James Hall and Kim Thorpe. Impressive!